Category: digital advertising

As Visual Search Takes Off, Brands Adapt to Shifting Demands

Never mind the attention that Amazon’s Alexa and Google Home have garnered in recent years. When it comes to driving growth in retail sales, images are where it’s at. Visual search and image recognition are captivating the attention of investors, retail insiders, and everyday consumers.

Digital Advertising Needs an AI Paradigm Shift

If there is any aspect of marketing that can benefit from machine learning, it’s digital advertising. Digital advertising relies on wide swaths of online networks, retargeting empowered by cookies, and “precision” spends based on keyword performance and tightly-honed customer profiles. When an ad achieves double-digit percentage rate of increased engagement,...