Digital Advertising Needs an AI Paradigm Shift
If there is any aspect of marketing that can benefit from machine learning, it’s digital advertising. Digital advertising relies on wide swaths of online networks, retargeting empowered by cookies, and “precision” spends based on keyword performance and tightly-honed customer profiles.
When an ad achieves double-digit percentage rate of increased engagement, click-throughs or sales, brands celebrate a tremendous victory. Meanwhile, customers groan at the relentlessly targeted spam.
Geoff Livingston, Medium